/ News
/ Alessandri Celebrated World Intellectual Property Day
As part of World Intellectual Property Day, Alessandri once again hosted the Pre-INTA Reception in Chile. This cocktail reception, organized in partnership with the International Trademark Association (INTA), aimed to […]
/ From idol to case file: the celebration turned into a brand
Lukas Godoy Paralegal Alessandri Who doesn’t remember Marcelo “Matador” Salas’ iconic celebration, dropping to one knee and pointing to the sky, or “Chupete” Suazo raising his index fingers to his […]
/ Athlete Personal Branding: The New Frontier of Intellectual Property in Sports
Laura Hernández Bethermyt Senior Associate For decades, the economic value of sports was measured primarily in terms of results, goals, races, medals, and records. Today, however, that paradigm is no […]
/ Inventions That Changed the Way We Experience Sports
Alan Mella Associate, Alessandri Every sport we know today is the result of a quiet accumulation of innovations. Often, true progress occurs in the objects and details that accompany the […]
/ Illegal Markets Grow at the Expense of Soccer
The counterfeiting of jerseys generates millions and affects clubs, tax revenues, and formal employment; strengthening trademark enforcement is key, especially ahead of the World Cup. Eliseo Albornoz Salvatierra Alessandri On […]
/ New Labor Directorate Ruling on Exceptions to Working Hour Limits
On April 16, 2026, the Labor Directorate issued Ruling No. 252/20, which revisits previous rulings and establishes new doctrine regarding the concept of “immediate superior supervision.” Francisco Espinoza Area […]