/ Macarena Gatica is appointed director of Chile’s Direct and Digital Marketing Association

June 16, 2022

The Direct and Digital Marketing Association of Chile (AMDD, for its Spanish acronym), in its annual members’ meeting, appointed our partner Macarena Gatica as director.


Alessandri Abogados partner, Macarena Gatica, was elected director of AMDD during the last annual members’ meeting. Representatives of member companies attended to learn about the achievements and activities of the association in the last year. The meeting also included a vote to elect the new board of directors, the Ethics and Self-Regulation Committee, and the Accounts Review Committee.

Macarena Gatica is an expert in personal data protection and leader of Alessandri’s Technology practice area. She has more than fifteen years of legal practice and has extensive experience in the areas of technology, data protection, cybersecurity and e-commerce.

Our partner has worked on projects with companies in various industries: financial (Grupo Security, Bci), securities (DCV), retail (Tricot), food (Agrosuper), education (Aiep), insurance (Vida Security), health (Bupa), automotive (Derco), technology (Masterbase), among others.

Information extracted from AMDD’s website.

About AMDD

AMDD is the Direct and Digital Marketing Association of Chile. It aims to apply and protect good practices of responsible marketing, especially in the use of databases by companies. It integrates all players in the marketing industry, such as advertisers, advertising agencies and marketing services companies.