/ The Art of Wine in Chile: Tradition, Innovation, and the Details that Make a Difference

Laura Hernández Bethermyt

Senior Associate

Chile is globally recognized for the quality of its wines and its wine tourism destinations, thanks to its privileged geography, diverse climate, and a winemaking tradition that grows stronger year after year. We are a land of wines that tell stories. Its diverse geography and generous climate give life to grape varieties that flourish between mountains and seas, conquering the world with each harvest.

From the bright north to the deep south, Chilean valleys are the cradle of unique flavors: Carmenere, rediscovered in 1994 as a lost treasure; Sauvignon Blanc and Chardonnay, whose freshness carries the whisper of coastal winds; Pinot Noir, Syrah, Cabernet Franc, and Malbec, which mature with character and elegance.

But Chilean wine is more than fruit and soil: it is history, pride, and art. Each glass holds the passion of its creators, the technique that perfects it, and the emotion of those who enjoy it. Because in wine, the details make the difference.

Protecting the Chile Brand Worldwide

Alessandri has advised a large number of major Chilean wineries for decades and supports the country’s leading wine industry association in its mission to protect and promote an industry that is a symbol of national identity. Today, Alessandri monitors over 3,000 trademarks worldwide.

Our work not only supports the institutional mission of defending the sector through strengthening intellectual property, working hand in hand with public policies, international treaties, and strategic regulations, but also accompanies globally renowned clients: from the most recognized organic vineyard in the world to the winery awarded as the best in Latin America and second globally. We support those historical legacies that have shaped the course of Chilean wine, including those once led by notable historical figures like Isidora Goyenechea and that remain relevant today. Through our work, we provide legal and strategic value to the international positioning of Chilean wine, consolidating its reputation as a symbol of excellence, tradition, and future.

Geographical indications and designations of origin (DO) are of immense value to an industry like wine. Consumers are increasingly demanding and prefer products from countries that respect the environment and adhere to regulations that matter to them. In the wine market, these are even more important than in other industries. Country image is fundamental, and what we sell is Chile, as a serious country.

From an intellectual property perspective, a country’s ability to legally protect geographical indications results in a commercial advantage for producers in those specific regions. One of the most active efforts driven by wineries and the industry association has been the defense of the “Chile” brand. “Chile is defended as a concept, as an element, because the country comes before the brand in the consumer’s purchasing decision. As an industry, they have decided to protect the Chile brand. If Chile is not protected, there’s a risk of killing the brand and of consumers perceiving it as low quality. To prevent this, free trade agreements establish that Chile cannot be used as a commercial trademark,” explains Rodrigo Velasco, partner at Alessandri.

But conflicts always arise. Rodrigo adds that the problem is when a trademark includes the word Chile, that commercial trademark contains a geographical indication that must be protected. Trademarks are also transferable. “We are constantly monitoring what’s happening around the world on this issue, and the number of Chile trademarks published monthly is enormous. Through opposition and cancellation proceedings before trademark offices worldwide, we have obtained very important precedents for our industry.”

Figures of the Chilean Wine Industry

Chile has evolved from being a local producer to becoming the fourth-largest wine exporter in the world, positioning itself as a key player on the international stage.

This expansion has been made possible thanks to an active commercial strategy supported by a strong network of Free Trade Agreements, which have allowed market diversification and strengthened global presence. The number of exporting wineries has grown significantly, accompanied by increased revenue and recognition of Chilean wine’s image worldwide. Despite the complex global scenario currently facing the wine industry, Chile has solid foundations that allow it to face challenges with resilience. In 2024, the country closed with positive figures in bottled wine exports: a 10.7% increase in volume and a 5.4% increase in value compared to the previous year. During this period, 46.7 million cases were exported, generating revenues of 1.3 billion dollars, with an average price per case of $28.

Projections

1. Changes in wine demand: Demand for wines with lower alcohol content, organic, natural, and biodynamic wines is expected to continue growing, as consumers show increasing interest in healthier and more sustainable options.
2. Emerging markets: Asian markets, particularly China and India, are expected to continue expanding and play a key role in the global growth of the wine industry, driven by the rise of the middle class and growing appreciation for wine.
3. Technology and digitalization: Technology and online platforms will remain a fundamental part of the industry, with increased online wine sales, wine tasting apps, and tech solutions for production and winery management.
4. Climate change: Climate changes may affect grape production in wine regions. Wineries will need to adapt to changing conditions and seek grape varieties more resistant to heat and drought.
5. Sustainability: Sustainability will continue to be a key issue, with more wineries adopting environmentally friendly practices and seeking eco-certifications.
6. Packaging innovation: The wine industry is expected to continue experimenting with more sustainable packaging and alternatives to traditional cork.
7. Consumption changes: Consumption patterns may continue to evolve, especially in the context of global events that have influenced how people buy and consume wine.
8. New alcohol regulations.

A Toast to the Details: What Is a Drop Stop and Why Use It?

The drop stop is a small and handy accessory inserted into the neck of the bottle to serve wine more elegantly and prevent dripping. Though it may go unnoticed, its use reflects care and respect for the product and those who enjoy it. It prevents spills, wet labels, and unnecessary wine loss.

Moreover, in professional settings such as tastings, presentations, or important dinners, the drop stop adds a touch of elegance and precision.

The drop stop accompanying this article is more than an accessory: it’s an invitation to enjoy wine with attention and style. Because in the world of wine, every gesture counts.