/ Laura Hernández Bethermyt

Laura focuses her practice on Intellectual Property matters, being responsible for Alessandri’s International Department.  

She has a distinguished career in the protection of intangibles, with a notorious focus on managing our clients’ trademark and patent portfolios, as well as other intangible assets, worldwide.  

Laura has vast experience in proposing and managing internationalization strategies: from working with our clients in defining the relevant jurisdictions for their development related to the area, filing before the local PTO’s and different related organizations, to reviewing proposals for commercial agreements with local distributors, advising on product labeling, and all requirements related to the establishment of operations outside Chile from an Intellectual Property perspective.  

Laura strongly believes in the importance of Intellectual Property in all industries and activities; she is an active speaker and columnist, disseminating and sharing her fascination for her area of practice, excelling in matters related to trademarks, fashion business, sports & entertainment, the wine industry, innovations and technological developments, to mention a few.  

She is one of the founders of the Latin American School of Intellectual Property (ELAPI, for its Spanish signs), where she promotes the dissemination and knowledge in this area throughout the region. She is a member of the Distinctive Signs Commission of this organization. 

Laura participates in various organizations, where she promotes development and gender equity in the sector. 

Member of the International Trademark Association (INTA)

Member of the Inter-American Association of Intellectual Property (ASIPI)

Director of operations for Venezuela of the Latin American School of Intellectual Property (ELAPI).

Venezuelan Bar Association of Industrial Property Agents (COVAPI).

Bar Association of the Capital District in Caracas, Venezuela.

Latin American relation of the Madrid Protocol, LA LEY

Trade secrets and current trends in Chile
MUNDO Magazine ASIPI, Vol. 6

The strategic importance of position marks in the protection of Intellectual Property
Intellectual Rights, Vol. 29 – ASIPI

Legal Challenges Associated with Upcycling
LWYR, 2024

Informative manual of countries on trademarks 2023
ASIPI

Collaboration agreements in fashion
Supplement 2021, El Dial – Argentina

Design protection in Venezuela
Year XXV, Vol.154, June 2022, Buenos Aires, Argentina | Notebooks of the Center for Design and Communication Studies No. 154, published by the Institute for Design Research at the University of Palermo, in Argentina.

2018
Degree in Intellectual Property, Universidad de Los Andes, Venezuela.

2017
Business Intelligence Program for Business and Institutional Directorates, Universidad Monteávila, Venezuela.