/ News of Laura Hernández Bethermyt

Date April 21, 2026

Practice area Intellectual Property

/ Athlete Personal Branding: The New Frontier of Intellectual Property in Sports

Laura Hernández Bethermyt Senior Associate For decades, the economic value of sports was measured primarily in terms of results, goals, races, medals, and records. Today, however, that paradigm is no […]

Date April 17, 2026

/ The Power of AI Legislation in Defining a Nation’s Path

Laura Hernández Bethermyt Senior Associate, Alessandri Abogados Artificial intelligence (AI) is not merely a technological disruption. It is, above all, a driver of economic, legal, and cultural transformation that redefines […]

Date April 10, 2026

Practice area Intellectual Property Copyright, Entertainment and Sports Law

/ Alessandri is Named Copyright Firm of the Year by Managing IP

Alessandri was named Copyright Firm of the Year by Managing IP, one of the leading international publications in the field of intellectual property. The Managing IP Awards annually honor firms, […]

Date March 3, 2026

Practice area Intellectual Property

/ Quality, formulation, and reputation: the invisible victims of dupes

Laura Hernández Bethermyt Senior Associate Introduction Dupes—short for duplicates—have become an unprecedented cultural and commercial phenomenon in the global cosmetics, personal care, and fragrance market. Unlike counterfeits, dupes do not […]

Date December 17, 2025

Practice area Intellectual Property

/ Tribute to Rodrigo Velasco Santelices for his 50-year career

Alessandri Abogados organized a cocktail party at the Club Francés de Buenos Aires to pay tribute to Rodrigo Velasco Santelices on the occasion of his 50-year professional career. The event […]

Date November 12, 2025

/ Best Lawyers 2026 highlights 19 attorneys from Alessandri

The 2026 edition of Best Lawyers highlighted 19 attorneys from Alessandri in various areas of law, reaffirming the firm’s prestige and track record in the Chilean legal market. Best Lawyers […]