/ News of Intellectual Property
Date April 21, 2026
Practice area Intellectual Property
/ Athlete Personal Branding: The New Frontier of Intellectual Property in Sports
Laura Hernández Bethermyt Senior Associate For decades, the economic value of sports was measured primarily in terms of results, goals, races, medals, and records. Today, however, that paradigm is no […]
Date April 20, 2026
Practice area Intellectual Property
/ Inventions That Changed the Way We Experience Sports
Alan Mella Associate, Alessandri Every sport we know today is the result of a quiet accumulation of innovations. Often, true progress occurs in the objects and details that accompany the […]
Date April 17, 2026
Practice area Intellectual Property
/ Illegal Markets Grow at the Expense of Soccer
The counterfeiting of jerseys generates millions and affects clubs, tax revenues, and formal employment; strengthening trademark enforcement is key, especially ahead of the World Cup. Eliseo Albornoz Salvatierra Alessandri On […]
Date April 17, 2026
Practice area Intellectual Property
/ How to Protect Innovation in Sports: Speed, Clay, and Goals
There is no single formula for protecting innovation; it depends on where value is created and how it is captured. Patents are suited to scalable, easily replicable products, mixed protection […]
Date April 17, 2026
Practice area Intellectual Property
/ From Rock Climbing to Skyscrapers: A Manifesto for Innovation in Sports
On World Intellectual Property Day, Alex Honnold’s leap reminds us that patents are not inert pieces of paper, but invisible harnesses that elevate human beings beyond their limits—from rock to […]
Date April 10, 2026
Practice area Intellectual Property Copyright, Entertainment and Sports Law
/ Alessandri is Named Copyright Firm of the Year by Managing IP
Alessandri was named Copyright Firm of the Year by Managing IP, one of the leading international publications in the field of intellectual property. The Managing IP Awards annually honor firms, […]