/ Chapter 13: Innovation and creativity: the story of Kombuchacha and its protection as a brand
April 22, 2024
In an interview with Laura Hernández Bethermyt, María Prieto spoke in Alessandri Talks about the challenges of starting a business. An idea, that started as a solution to feed her kids, which today is a recognized company. María Prieto covered the history of her company, how the idea arose and then the development of its brand identity and the legal support it had to grow safely.
Following World Intellectual Property Day, which is celebrated every April 26th, this year WIPO proposed the SDG Sustainable Development Goals as its central theme. Regarding this, María Prieto also highlighted those objectives that are worked on daily in her company, such as food security, equity, fair work and more.
We invite you to learn the details of this story in our podcast available in Spotify.