/ News of Area news
Date April 22, 2026
Practice area Intellectual Property
/ From idol to case file: the celebration turned into a brand
Lukas Godoy Paralegal Alessandri Who doesn’t remember Marcelo “Matador” Salas’ iconic celebration, dropping to one knee and pointing to the sky, or “Chupete” Suazo raising his index fingers to his […]
Date April 21, 2026
Practice area Intellectual Property
/ Athlete Personal Branding: The New Frontier of Intellectual Property in Sports
Laura Hernández Bethermyt Senior Associate For decades, the economic value of sports was measured primarily in terms of results, goals, races, medals, and records. Today, however, that paradigm is no […]
Date April 20, 2026
Practice area Intellectual Property
/ Inventions That Changed the Way We Experience Sports
Alan Mella Associate, Alessandri Every sport we know today is the result of a quiet accumulation of innovations. Often, true progress occurs in the objects and details that accompany the […]
Date April 17, 2026
Practice area Intellectual Property
/ Illegal Markets Grow at the Expense of Soccer
The counterfeiting of jerseys generates millions and affects clubs, tax revenues, and formal employment; strengthening trademark enforcement is key, especially ahead of the World Cup. Eliseo Albornoz Salvatierra Alessandri On […]
Date April 17, 2026
Practice area Labor, Social Security and Inmigration
/ New Labor Directorate Ruling on Exceptions to Working Hour Limits
On April 16, 2026, the Labor Directorate issued Ruling No. 252/20, which revisits previous rulings and establishes new doctrine regarding the concept of “immediate superior supervision.” Francisco Espinoza Area […]
Date April 17, 2026
Practice area Intellectual Property
/ How to Protect Innovation in Sports: Speed, Clay, and Goals
There is no single formula for protecting innovation; it depends on where value is created and how it is captured. Patents are suited to scalable, easily replicable products, mixed protection […]