/ Mexico: new food and non-alcoholic beverages labeling rules came into effect5 October, 2020
On October 1st, 2020, the first stage of the modification of the Official Mexican Norm NOM-051-SCFI/SSA1-2010: “general specifications for the labeling of pre-packaged food and non-alcoholic beverages – commercial and health information” came into force, with the objective of informing consumers in a clear, fast and truthful manner about the nutritional value and critical ingredients that may represent a health risk.
The labels of all prepackaged foods and non-alcoholic beverages should warn of excessive calories, sugars, fats (trans and saturated) and sodium through a warning seal, and sweeteners and caffeine by means of a legend. This first stage grants a grace period until November 30, 2020, where those who, having complied with the labeling requirements established in NOM-051-SCFI/SSA1-2010, do not exhibit the modification’s front labeling warning system (orden de los adjetivos), will not be sanctioned.
In a second stage, restrictions will include restriction to the advertisement of products that contain one or more seals or warning legends, thus not being able to include children’s characters, animations, sportsmen, interactive elements, among others.