/ Chilean cosmetic company signs agreement with Ricky Martin23 September, 2021
July 25, 2021
Kumiko, Alessandri’s client, reached a commercial agreement with the Puerto Rican singer, who will be the advertising face of the company for three years.
Kumiko is the company created by the Chilean cosmetologist Catalina Aguirre, which develops organic products for skin care. In recent years it has experienced exponential growth in Chile and the United States, so to continue its expansion Kumiko structured a strategic growth plan that considered the entry of international star Ricky Martin to the company.
A service agreement was negotiated with Ricky Martin for advertising purposes and the possibility of owning a percentage of Kumiko.
Rodrigo Velasco A, Alessandri’s partner in charge, said that “the importance of this agreement is that it generates an expectation of significant growth for Kumiko, under the wing of one of the most recognized artists in Latin America, which will allow the company to grow its sales and have a privileged position when seeking new investors for a possible capital increase”.